tools that drive action
The Opportunity Coach and The Opportunity Finder are integrated into The Opportunity Initiative ecosystem—connecting audiences from Opportunity Knocks, Opportunity Knocks Live, and community partnerships to personalized financial guidance, trusted resources, and measurable next steps.
Designed to reduce barriers and increase engagement, these tools help transform awareness into real financial action at scale.
Technology Built to Extend Financial Engagement Beyond the Screen
The Opportunity Coach is a behaviorally designed financial health platform created to help people build lasting financial stability through personalized guidance, measurable goal setting, and practical financial tools.
Developed in partnership with LifeCents and supported by a $1,000,000 grant from the Wells Fargo Foundation, The Opportunity Coach guides users through a comprehensive financial health assessment while connecting them to trusted resources, financial education, and accountability designed to support long-term financial growth.
By combining behavioral science, gamification, and personalized next steps, The Opportunity Coach helps users make meaningful changes in their everyday financial lives.
Helping People Move From Financial Stress to Financial Stability
world changing idea
the opportunity coach
The Opportunity Finder is a national resource connection platform featured on Opportunity Knocks on PBS that helps people quickly identify and access trusted support based on real life needs—not confusing program or service names.
With more than 20,000 community-based partners nationwide, The Opportunity Finder connects users to resources ranging from food support and healthcare services to debt relief, workforce development, financial counseling, and small business assistance.
By simplifying how people find help, The Opportunity Finder reduces one of the biggest barriers to financial stability: not knowing where to start or who to trust.
Turning Overwhelm Into Clear Next Steps
the opportunity Finder
The Opportunity Coach and The Opportunity Finder are designed to help organizations expand financial engagement, reduce barriers to support, and connect people to trusted next steps through behaviorally designed technology and coordinated outreach.
Integrated across media, live activation, and community partnerships, these tools help financial institutions, nonprofits, workforce organizations, and civic leaders strengthen engagement while creating measurable financial action at scale.
Bring Trusted Financial Support to More People
NATIONAL TOOLS. MEASURABLE ACTION.
