our mission
By connecting media, technology, and community partnerships, we help sponsors turn visibility into measurable financial action.
coordinated impact model
Distributed through public television and digital platforms nationwide, The Opportunity Initiative gives sponsors access to trusted audiences at scale.
national reach
The Opportunity Initiative uses award-winning television to build trust, digital tools to guide action, and community partnerships to connect people with real support. Together, this model helps people reduce debt, increase income, and build long-term financial security.
The Opportunity Initiative is a flagship program of The More Than Education Foundation, a nonprofit organization creating media, education, and community impact projects that expand access to opportunity.
To Help Millions Build Lasting Financial Security
executive team
Experienced Leaders Behind the Work
The Opportunity Initiative is led by experienced leaders in media, financial health, and large-scale program execution—bringing together the expertise required to deliver measurable outcomes at scale.
Opportunity coaches
Jamie strayer
Created the original vision for Opportunity Knocks and leads the strategy, partnerships, and growth of a national model connecting media, technology, and community partnerships to measurable outcomes.
ceo | co-founder
series creator
Has shaped Opportunity Knocks since day one, leading the experience, production, and brand alignment across a platform designed to engage audiences, activate partners, and drive measurable impact.
Jenn George Hunter
cxo | co-founder
Executive Producer
Jamie chandler
svp ProgramS & Partnerships
Turns strategy into action by leading program initiatives and partner coordination that connect financial institutions, nonprofits, and communities to measurable impact and long-term growth
Jean chatzky
patrice washington
Louis barajas
CEO of HerMoney.com and bestselling author and longtime financial editor of NBC’s Today show, helping millions build financial confidence and long-term stability.
Award-winning author and transformational speaker known as “America’s Money Maven,” helping women understand financial behavior and pursue purpose alongside financial success.
CEO of Business Management LAB and International Private Wealth Advisors, advising artists, athletes, and entrepreneurs while advancing financial empowerment in his community.
Opportunity Knocks is an award-winning national public television series that connects viewers to real financial solutions through the stories of families taking action.
Stories That Build Trust
our model
Tools That Drive Action
The Opportunity Coach and Finder turn engagement into next steps, connecting people to personalized plans and local resources they can use immediately.
Training That Powers Implementation
The Opportunity Hub equips organizations with the tools, content, and guidance to implement the model in real-world settings.
Live Experiences That Deliver Results
Opportunity Knocks Live brings the model into communities, connecting people to trusted resources and support in a single day to drive measurable outcomes.
Expand reach and connect people to trusted resources through coordinated,
on-the-ground support.
Community & Local Partners
Fund a proven model that turns engagement into real financial progress in communities nationwide.
foundations & impact investors
Engage customers and communities while strengthening relationships and supporting long-term growth.
financial institutions & Fintech
Who the Model Serves
Why This Model Works
People Don’t Need More Information
Most people already know they need help. What they need is a trusted, judgment-free path forward that makes action feel possible, accessible, and worth taking.
Awareness Alone Doesn’t Change Outcomes
Many financial wellness efforts stop at education. Our model is designed to create immediate action through trusted support, real resources, and measurable next steps.
Financial Challenges Are Connected
Housing, healthcare, employment, childcare, transportation, and financial access are deeply linked. Coordinated support helps people navigate those systems more effectively and confidently.
Progress Should Be Visible
Success should mean more than attendance. From reduced financial stress to stronger long-term engagement, the model is designed to create measurable outcomes people can feel.
“Opportunity Knocks is a powerful show because it doesn't just talk about financial literacy; it shows it in action. It highlights real people, real challenges, and real solutions to help families move from financial hardship to long-term stability.”
-U.S. Representative Young Kim (R-CA-40)
What happens when these results reach millions more?
These results demonstrate the measurable impact of connecting families on Opportunity Knocks to the tools, resources, and support they need to move forward financially.
Proven Outcomes in Action
55%
+88
$18K
92%
What’s working for families in the series is designed to reach millions more. The Opportunity Initiative is growing through aligned partners who are ready to drive measurable impact in the communities they serve.
Scaling a New Model for Economic Mobility
this is just the beginning
